Burger King-McDonald's

     

                                                                Subservient Chicken
                     





                                               

                                                              Ronald McDonald

Both of fast food brands on the worldwide decide back to the past. They use old mascot. McDonald's new campaign is Fun makes great things happen. According to this campaign, #RonaldMcDonald  hashtag is getting part of social media and Ronald will rise again. After ten years, Burger King uses chicken mascot again. With #FindTheChicken hashtag, the brand supports in social media.